Laguna Beach Cast Unites - For A Photo Shoot
The Laguna Beach crew have signed on to promote Bongo jeans and will begin appearing in print ads in February.
Cast members included in the deal: Alex Murrel, Jason Wahler, Lauren Conrad (LC), Stephan Colletti, Kristin Cavallari and Tallan Torriero.
I think LC looks great in the ad, Kristin the same, Stephen looks REALLY young and I’m really wondering what Talan is trying to say with the expression on his face.
Bongo reps say of the campaign’s shoot:
The Bongo demographic is the MTV viewer, so we could not think of a better way to reach our consumer. The concept behind the campaign is a party. So we rented an amazing mansion on PCH in Santa Monica, hired an Orange County band, ‘The Colour’ and let the gang do what came naturally. Alex, Jason, Lauren, Stephan, Kristin and Tallan had a blast on set and it comes through in the campaign. Alex who has an album coming out this spring got on stage with the band and sang, while the boys got a little carried away by pushing each other in the pool.
Bongo says the Laguna Beach cast will also make personal appearances to promote the brand, which recently launched it’s line of men’s jeans, tops and footwear.
Via PR NewsWire.
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POSTED IN: Laguna Beach
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